From news feeds to the most upcoming industry trends, social media marketing has taken branding to a completely different world in the vast digital space. Gaining online traffic has become extremely important for brands who wish to establish a strong presence in the global space. Whether it’s a particular event, an ad campaign, or a political message which is meant to change the society’s outlook, people from across the globe have been reaching out to each other and bridging the gap with the help of social media.