Email Marketing

Having relevant information about the targeted audience is the foundation of a successful campaign. Audience research enables you to understand the key metrics such as the preferences, expectations, and attitude of the mail recipients. We create relevant email signup forms to fetch all the information required for research. At the same time, we make sure that too much is not asked as it may drive away the user.

A cohesive and compelling email design guarantees the success of the campaign. With their unmatched expertise and experience, our experts create tailor-made campaigns that grab the attention of the recipients. We craft enticing and meaningful CTAs that have the power to drive the recipients for taking the desired action. We structure emails to fulfill your objectives, whether it is targeting new audience or retargeting the existing ones.

Creating engaging emails is not enough, they have to be optimized to deliver an impeccable user experience. We use smart tools such as user history, analytics, and segmentation to ensure that the audience gets the mails that address their specific needs. Our campaigns are subjected to rigorous A/B testing to optimize the click-through and open rates. We use email best practices to generate ones that are perfectly tailored for your business audience.

Marketing automation is a significant component of an email campaign as it enables a business to establish a strong connection with the customers. We use powerful automation tools to deliver emails to the right customers at the right time. The automated mails may relate to personalized greetings, product recommendations, cart abandonment reminders, membership renewal reminders, and more.

Periodic analysis of the performance of a campaign is a must to assess the value being delivered by it. At Digital Post Advertising Media, we thoroughly analyze the campaign results to learn all about the user metrics. Furthermore, our experts offer their insight as reports on the performance of the campaign as well as suggest the improvements that can be made in it.